What Is LiveStorm?
LiveStorm is a browser-based webinar and video engagement platform with built-in CRM integrations, email automation, and analytics designed for B2B marketing teams.
Founded in 2016 in Paris by Gilles Bertaux, Robin Lambert, Tom Forlini, and Vincent Garreau, LiveStorm started as a school project at HETIC before growing into a global platform trusted by over 4,000 companies across 100+ countries (LiveStorm, 2025). The platform has raised approximately $35 million in funding, including a $30 million Series B led by Aglaé Ventures in 2020 (TechCrunch, 2020). Major customers include Shopify, Honda, Sephora, and Revolut. LiveStorm processes over 1 million monthly participants and holds ISO 27001 certification with full GDPR compliance (LiveStorm, 2025).
Why Do Small Business Owners Love LiveStorm in 2026?
Small business owners love LiveStorm because it eliminates software downloads, automates email workflows, and connects directly to their existing CRM without technical setup.
The biggest draw is the zero-download, browser-based experience. LiveStorm claims this contributes to a 53% higher attendance rate than the industry average (LiveStorm, 2025), because attendees simply click a link instead of installing software. That alone can transform your webinar results.
Second, the built-in email automation handles registration confirmations, reminders, and follow-ups automatically. You set it once and forget it. Third, the native HubSpot integration syncs over 40 data points between your webinar and your CRM, so every attendee action feeds your sales pipeline without manual work (LiveStorm, 2023). And 80% of users report saving significant time after switching to the platform (LiveStorm, 2025).
"LiveStorm is the HubSpot for video communications." — Cyril Guenoun, Partner, Aglaé Ventures
The company ranked #91 on the Financial Times FT 1000 list of Europe's fastest-growing companies in 2021, with an absolute growth rate of 1,354.5% (Financial Times, 2021). That kind of momentum speaks to how well the product resonates.
How Much Does LiveStorm Cost in 2026?
LiveStorm offers a free forever plan with limited features, while the Pro plan charges approximately €2.50 per attendee credit with annual credit packs.
LiveStorm recently shifted from a monthly active contacts model to an attendee-based credit system where 1 credit is consumed each time someone attends a session. Team members are not counted. This means you only pay for actual attendance, not registrations or no-shows.
| Plan | Price | Key Features | Best For |
|---|---|---|---|
| Free | $0 forever | 20-min events, 30 attendees, unlimited team members, Zapier | Testing the platform |
| Pro | ~€2.50/attendee credit | 4-hour events, 3,000 attendees, HubSpot integration, unlimited recordings | Growing marketing teams |
| Enterprise | Custom pricing | 12-hour events, Salesforce/Marketo, SSO, dedicated CSM, SLA | Large organizations |
Under the Pro plan, you purchase yearly credit packs. For example, 400 credits at €2.50 each comes to €1,000/year. Volume discounts apply for larger packs. The free plan requires no credit card and includes core features, but the 20-minute session limit makes it primarily useful for testing. Enterprise plans add PowerPoint embedding, live interpretation, SAML SSO, and control over video hosting location (LiveStorm, 2026).
What Are the Standout Features of LiveStorm?
LiveStorm's standout features include browser-based access, automated webinar workflows, deep CRM integrations, built-in engagement tools, and AI-powered content repurposing.
100% Browser-Based Access: Built on WebRTC technology, LiveStorm requires zero downloads for hosts or attendees. This removes the single biggest friction point in webinar attendance and is the most praised feature across all review platforms (G2, 2025).
Automated and On-Demand Webinars: Pre-record a webinar once and set it to run on a repeating schedule with live polls and Q&A still active. On-demand mode lets registrants watch anytime. This turns one live event into an evergreen lead generation machine.
Native CRM Integrations: The HubSpot integration syncs 40+ data points including Marketing Events objects and timeline events. Enterprise users get native Salesforce, Marketo, Pardot, and Microsoft Dynamics connections. LiveStorm became a HubSpot Certified App Partner in 2023 with over 1,500 installs (LiveStorm, 2023).
Engagement Toolkit: Live polls, Q&A with upvoting, real-time chat, emoji reactions with post-event analysis, raise hand, file sharing, and virtual backgrounds. These tools work during live, automated, and on-demand sessions so engagement happens even without a live host.
AI-Powered Features: The AI Scripting Assistant auto-generates event prompts and discussion topics. Live captions provide real-time transcription. Content repurposing tools extract multi-channel content from event transcripts for blog posts, social media, and email campaigns (LiveStorm, 2025).
Built-In Email Automation: Customizable registration pages, unlimited email cadences for reminders and follow-ups, UTM tracking for registration sources, and embeddable registration widgets. No need for a separate email tool just to manage your webinar communications.
Advanced Analytics: Track attendance rates, conversion rates, and a proprietary Video Engagement Score (VES) that combines participation and engagement data. Per-attendee scoring helps sales teams prioritize the hottest leads from each event.
What Could Be Better About LiveStorm?
LiveStorm's biggest weaknesses are its premium pricing, aggressive renewal increases, and limited customization options on lower-tier plans.
Pricing concerns are real. Multiple users on Trustpilot report significant renewal price increases, with one customer describing a jump from roughly £3,000/year to $13,000/year (Trustpilot, 2025). While the new credit-based model may help, LiveStorm remains considerably more expensive than competitors like WebinarGeek or Demio.
Customization limitations frustrate users on the Pro plan who want more control over registration page design and branding. Advanced features like PowerPoint embedding and live interpretation are locked behind Enterprise pricing (G2, 2025).
Occasional technical hiccups with screen sharing and PowerPoint compatibility surface in reviews, along with requests for deeper analytics and more granular reporting on lower tiers (Capterra, 2025). The platform also caps at 3,000 live attendees, which may limit organizations running large-scale virtual events.
How Does LiveStorm Compare to the Competition in 2026?
LiveStorm sits in the mid-market between budget-friendly webinar tools and enterprise platforms, winning on CRM depth and browser-based access.
| Tool | Starting Price | Best Feature | Best For | Our Review |
|---|---|---|---|---|
| LiveStorm | Free; Pro ~€2.50/credit | Native HubSpot/Salesforce CRM sync | B2B marketing teams | This review |
| Demio | $59/mo | Simple, clean webinar experience | Small marketing teams on a budget | Demio Review |
| WebinarGeek | $22/mo | Affordable per-viewer pricing | European teams wanting GDPR compliance | WebinarGeek Review |
| AhaSlides | Free; Pro $7.95/mo | Interactive presentation engagement | Trainers and educators | AhaSlides Review |
LiveStorm's unique advantage is the depth of its CRM integrations. If your business runs on HubSpot or Salesforce, no other webinar platform syncs data as seamlessly. Demio is a strong alternative if you want a simpler, more affordable platform. WebinarGeek undercuts LiveStorm significantly on price and supports up to 5,000 attendees versus LiveStorm's 3,000 (WebinarGeek, 2025). AhaSlides takes a different approach entirely, focusing on interactive presentation engagement rather than full webinar lifecycle management. All four are excellent platforms that serve different needs well.
Who Is LiveStorm Best For?
LiveStorm is best for B2B marketing and sales teams that run regular webinars and need tight CRM integration with HubSpot or Salesforce.
Marketing teams running lead generation webinars who want every attendee action to flow automatically into their CRM and sales pipeline. The native integrations and engagement scoring make this seamless.
Companies hosting automated or on-demand webinars who want to turn one live recording into an evergreen lead magnet. The automated webinar mode with active polls and Q&A is particularly powerful for this.
Mid-market B2B SaaS companies with 20-250 employees that need a professional webinar solution integrated into their existing tech stack. LiveStorm's sweet spot is companies generating $10M-$50M annually (Enlyft, 2025).
If you're a solopreneur on a tight budget, WebinarGeek or Demio will serve you well at a fraction of the cost. If you need massive audience scale above 3,000 attendees, you'll want to look at enterprise-grade platforms. And if your primary goal is interactive presentations rather than full webinar management, AhaSlides is a better fit.
The Bottom Line on LiveStorm
LiveStorm is the best browser-based webinar platform for B2B teams that prioritize CRM integration, attendee engagement, and marketing automation over raw affordability.
Here is what makes LiveStorm worth it: the completely frictionless browser-based experience genuinely improves attendance rates. The CRM integrations, especially with HubSpot, are best-in-class for webinar platforms. And the combination of live, automated, and on-demand event formats means you can build an entire content engine around a single platform. The platform scores 4.4/5 on G2 from over 1,600 reviews and 4.7/5 on Capterra from nearly 400 reviews (G2, 2025; Capterra, 2025).
The honest trade-off is price. LiveStorm is not cheap, and renewal pricing has frustrated some customers. But if webinars are a core part of your marketing strategy and you need that data flowing cleanly into your CRM, the ROI case is strong. The new attendee-based credit pricing also means you only pay for people who actually show up, which is a welcome change.
For B2B marketing teams serious about webinars as a growth channel, LiveStorm is our top recommendation in 2026.
LiveStorm FAQ
Does LiveStorm offer a free plan?
Yes, LiveStorm has a free forever plan that includes unlimited events with up to 30 attendees and 20-minute session limits. No credit card is required to sign up, and it includes core engagement features like polls and Q&A. It is best for testing the platform before upgrading.
Does LiveStorm require any software downloads?
No. LiveStorm runs entirely in the browser using WebRTC technology. Neither hosts nor attendees need to download or install anything. This browser-based approach is the platform's most praised feature and contributes to higher attendance rates compared to download-required alternatives.
Does LiveStorm integrate with HubSpot?
Yes, LiveStorm has a deep native HubSpot integration available on Pro plans and above. It syncs over 40 data points including Marketing Events objects, timeline events, and engagement data. LiveStorm is a HubSpot Certified App Partner with over 1,500 installs as of 2023.
Can I run automated webinars on LiveStorm?
Yes. You can pre-record a webinar and schedule it to play automatically on a repeating basis. Polls, Q&A, and chat remain active during automated sessions, so attendees can still engage. On-demand mode also lets registrants watch recordings at any time on their own schedule.
How many attendees can join a LiveStorm webinar?
The Pro plan supports up to 3,000 live attendees per event, with up to 25 simultaneous speakers. The free plan caps at 30 attendees. For events exceeding 3,000 attendees, you would need to explore Enterprise custom options or consider restreaming to platforms like YouTube or LinkedIn.
Is LiveStorm GDPR compliant?
Yes. LiveStorm is fully GDPR compliant with EU-hosted infrastructure and holds ISO 27001 certification. The company is headquartered in Paris, France, and Enterprise customers can choose between EU or USA video hosting locations for additional data residency control.
Can I cancel my LiveStorm subscription at any time?
LiveStorm Pro plans are billed annually with credit packs purchased upfront. You can cancel renewal, but refunds on unused credits within a billing period are not guaranteed. Review their terms carefully before committing, and consider starting with the free plan to test the platform first.
What languages does LiveStorm support?
LiveStorm supports 24 languages for its interface and registration pages. Enterprise plans also include live interpretation capabilities through an Interprefy integration, making it suitable for international events with multilingual audiences.