What Is LiveStorm?
LiveStorm is a browser-based webinar platform with built-in CRM integrations, email automation, and AI-powered engagement tools designed for B2B marketing teams.
Founded in 2016 in Paris by Gilles Bertaux and three co-founders, LiveStorm grew from a college project into a platform trusted by over 4,000 companies across 100+ countries (LiveStorm, 2025). The company raised approximately $35 million in total funding, including a $30 million Series B led by Aglaé Ventures in November 2020 (TechCrunch, 2020). Customers include Shopify, Honda, Sephora, and Revolut. The platform processes more than 1 million monthly participants and runs entirely in the browser — no downloads for hosts or attendees. LiveStorm holds ISO 27001 certification and is fully GDPR compliant with EU-hosted infrastructure (LiveStorm, 2025). The remote-first team operates across 15+ countries from its Paris headquarters.
Why Do Small Business Owners Love LiveStorm in 2026?
Small business owners love LiveStorm because it removes software downloads, automates webinar emails, and pushes attendee data straight into their CRM without manual work.
The zero-download experience is the biggest win. LiveStorm claims this browser-based approach contributes to a 53% higher attendance rate than the industry average (LiveStorm, 2025). Attendees just click a link and they are in — no install screens, no IT tickets, no lost registrants.
The built-in email automation is the second reason owners stick around. Registration confirmations, reminders, and follow-ups run on autopilot once you set them up. And 80% of users report meaningful time savings after switching to the platform (LiveStorm, 2025). Third, the native HubSpot integration syncs over 40 data points between your webinar and your CRM automatically (LiveStorm, 2023). Every attendee action feeds your pipeline. If you are already using Brevo or another email tool for nurture sequences, LiveStorm's CRM sync means your webinar leads land in the right workflows without lifting a finger.
"LiveStorm is the HubSpot for video communications." — Cyril Guenoun, Partner, Aglaé Ventures
During COVID, platform usage multiplied 30x and revenue grew 7x to reach $11.5 million in 2020 (Getlatka, 2020). LiveStorm ranked #91 on the Financial Times FT 1000 list of Europe's fastest-growing companies with a growth rate of 1,354.5% (Financial Times, 2021).
How Much Does LiveStorm Cost in 2026?
LiveStorm offers a free forever plan and a Pro plan starting at approximately €2.50 per attendee credit, with Enterprise pricing available on request.
LiveStorm recently shifted from a monthly active contacts model to an attendee-based credit system. One credit is consumed each time someone attends a session — live, replay, or on-demand. Team members are not counted. This means you only pay for people who actually show up, not registrations or no-shows.
| Plan | Price | Key Limits | Key Features | Best For |
|---|---|---|---|---|
| Free | $0 forever | 20-min sessions, 30 attendees/event, unlimited team members | Polls, Q&A, chat, Zapier, basic email | Testing the platform |
| Pro | ~€2.50/attendee credit (annual packs) | 4-hr sessions, 3,000 attendees/event, 25 speakers | HubSpot integration, unlimited recordings, full email automation, analytics | Growing marketing teams |
| Enterprise | Custom pricing | 12-hr sessions, 3,000 attendees/event, 25 speakers | Salesforce, Marketo, SSO, dedicated CSM, SLA, PowerPoint embed, live interpretation | Large organizations |
Under the Pro plan, you buy yearly credit packs. For example, 400 credits at €2.50 each totals €1,000/year. Volume discounts apply for larger packs. The free plan requires no credit card and includes core engagement features, but the 20-minute session limit makes it primarily a testing environment. Annual billing on legacy plans offered discounts up to 50% at higher tiers (LiveStorm Support, 2025). Enterprise add-ons include restreaming, RTMP input, and additional API call bundles.
What Are the Standout Features of LiveStorm?
LiveStorm's standout features include zero-download browser access, automated webinar workflows, native CRM sync, real-time engagement tools, and AI content repurposing.
100% Browser-Based Access
Built on WebRTC technology, LiveStorm requires zero downloads for hosts or attendees. This is the single most praised feature across all review platforms (G2, 2025). Share a link and people join instantly from any modern browser, which directly drives the 53% attendance rate improvement LiveStorm reports.
Automated and On-Demand Webinars
Pre-record a webinar once and schedule it to run on a repeating basis with polls and Q&A still active. On-demand mode lets registrants watch anytime on their own schedule. This turns one live event into an evergreen lead generation asset that works around the clock.
Native CRM Integrations
The HubSpot integration syncs 40+ data points including Marketing Events objects and timeline events. LiveStorm became a HubSpot Certified App Partner in 2023 with over 1,500 installs (LiveStorm, 2023). Enterprise users get native Salesforce, Marketo, Pardot, and Microsoft Dynamics connections.
Engagement Toolkit
Live polls, Q&A with upvoting, real-time chat, emoji reactions with post-event analysis, raise hand, file sharing, and virtual backgrounds. These tools work during live, automated, and on-demand sessions — so engagement happens even without a live host present.
AI-Powered Features
The AI Scripting Assistant auto-generates event prompts, intros, and discussion topics. Live captions provide real-time transcription. Content repurposing tools extract multi-channel content from event transcripts for blog posts, social media, and email campaigns (LiveStorm, 2025).
Built-In Email Automation and Analytics
Customizable registration pages, unlimited email cadences for reminders and follow-ups, UTM tracking for source attribution, and embeddable registration widgets. The proprietary Video Engagement Score (VES) combines participation and engagement data so your sales team can prioritize the hottest leads from each event. If you are using SocialBee to promote your webinars across social channels, the UTM tracking picks up exactly which platform drove each registration.
What Are the Limitations of LiveStorm?
LiveStorm's main limitations are premium pricing with reports of steep renewal increases, a 3,000-attendee cap, and restricted customization on lower-tier plans.
Pricing is the dominant complaint. Multiple users on Trustpilot describe the platform as expensive for small teams. Several report significant renewal price hikes — one customer described a jump from roughly £3,000/year to $13,000/year, approximately a 350% increase (Trustpilot, 2025). The new credit-based model may ease this, but it is too early to tell.
The 3,000-attendee cap limits organizations running large virtual events. Zoom Webinars supports up to 50,000 attendees by comparison. Customization limitations frustrate Pro plan users who want more control over registration page branding. Advanced features like PowerPoint embedding and live interpretation are locked behind Enterprise pricing (G2, 2025). Some users also report occasional screen sharing glitches and want deeper analytics on lower tiers (Capterra, 2025).
How Does LiveStorm Compare to the Competition in 2026?
LiveStorm sits in the mid-market between budget-friendly webinar tools and enterprise platforms, winning on CRM integration depth and browser-based access.
| Tool | Starting Price | Best Feature | Best For | Our Review |
|---|---|---|---|---|
| LiveStorm | Free; Pro ~€2.50/credit | Native HubSpot/Salesforce CRM sync | B2B marketing teams | This review |
| Demio | $59/mo | Simple, clean webinar setup | Small marketing teams on a budget | Demio Review |
| WebinarGeek | $22/mo | Affordable per-viewer pricing | European teams wanting GDPR compliance | WebinarGeek Review |
| AhaSlides | Free; Pro $7.95/mo | Interactive presentation engagement | Trainers and educators | AhaSlides Review |
LiveStorm wins when CRM data flow is your priority. No other webinar platform matches its HubSpot and Salesforce integration depth. But if budget matters more than CRM sync, WebinarGeek starts at $22/month and supports up to 5,000 attendees versus LiveStorm's 3,000 cap (WebinarGeek, 2025). Demio offers a cleaner, simpler experience at $59/month that works well for teams that just want to run webinars without complex integrations. And AhaSlides is the better pick if your goal is interactive presentations and training rather than lead-generation webinars.
Who Should Use LiveStorm — and Who Shouldn't?
LiveStorm is best for B2B marketing and sales teams running regular webinars who need tight CRM integration with HubSpot or Salesforce.
Marketing teams running lead generation webinars who want every attendee action flowing automatically into their CRM and sales pipeline. The native integrations and engagement scoring make this seamless.
Companies hosting automated or on-demand webinars who want to turn one recording into an evergreen lead magnet. The automated mode with active polls and Q&A is particularly powerful for product demos and training.
Mid-market B2B SaaS companies with 20–250 employees that need a professional webinar solution woven into their existing tech stack. LiveStorm's sweet spot is companies generating $10M–$50M annually (Enlyft, 2025).
Who should look elsewhere: If you are a solopreneur or small team watching every dollar, WebinarGeek delivers solid webinars starting at $22/month — roughly a quarter of what most LiveStorm Pro setups cost. If you need to host events with more than 3,000 live attendees, LiveStorm simply cannot do it; Zoom Webinars scales to 50,000. And if your primary goal is interactive presentations for training or classrooms rather than marketing webinars, AhaSlides is purpose-built for that at a fraction of the price.
The Bottom Line on LiveStorm
LiveStorm is the strongest browser-based webinar platform for B2B teams that prioritize CRM integration, attendee engagement, and marketing automation over raw affordability.
The completely frictionless browser experience genuinely improves attendance rates. The CRM integrations — especially with HubSpot — are best-in-class for webinar platforms. And the combination of live, automated, and on-demand event formats means you can build an entire content engine around a single platform. The platform scores 4.4 out of 5 on G2 from over 1,600 reviews and 4.7 out of 5 on Capterra from nearly 400 reviews (G2, 2025; Capterra, 2025).
The honest trade-off is price. LiveStorm is not cheap, and renewal pricing has frustrated some customers. But if webinars are a core part of your marketing strategy and you need that data flowing cleanly into your CRM, the ROI case is strong. The new attendee-based credit pricing means you only pay for people who actually show up, which is a welcome shift from the old contact-based model.
For B2B marketing teams serious about webinars as a growth channel, LiveStorm is our top recommendation in 2026.
LiveStorm FAQ
Does LiveStorm offer a free plan?
Yes. LiveStorm has a free forever plan that includes unlimited events with up to 30 attendees and 20-minute session limits. No credit card is required to sign up, and it includes core engagement features like polls, Q&A, and chat. Best used for testing before upgrading.
Does LiveStorm require any software downloads?
No. LiveStorm runs entirely in the browser using WebRTC technology. Neither hosts nor attendees need to download or install anything. This browser-based approach is the platform's most praised feature and contributes to higher attendance rates compared to download-required alternatives.
Does LiveStorm integrate with HubSpot?
Yes. LiveStorm has a deep native HubSpot integration available on Pro plans and above. It syncs over 40 data points including Marketing Events objects, timeline events, and engagement data. LiveStorm became a HubSpot Certified App Partner with over 1,500 installs as of 2023.
Can I run automated webinars on LiveStorm?
Yes. You can pre-record a webinar and schedule it to play automatically on a repeating basis. Polls, Q&A, and chat remain active during automated sessions so attendees can still engage. On-demand mode also lets registrants watch recordings on their own schedule at any time.
How many attendees can join a LiveStorm webinar?
The Pro and Enterprise plans support up to 3,000 live attendees per event, with up to 25 simultaneous speakers. The free plan caps at 30 attendees. For events exceeding 3,000 attendees, LiveStorm offers restreaming add-ons to broadcast on YouTube, LinkedIn, and X simultaneously.
Is LiveStorm GDPR compliant?
Yes. LiveStorm is fully GDPR compliant with EU-hosted infrastructure and holds ISO 27001 certification. The company is headquartered in Paris, France. Enterprise customers can choose between EU and USA video hosting locations for additional data residency control.
What languages does LiveStorm support?
LiveStorm supports 24 languages for its interface and registration pages. Enterprise plans also include live interpretation capabilities through an Interprefy integration, making the platform suitable for international events and multilingual audiences across different regions.
Can I cancel my LiveStorm subscription at any time?
LiveStorm Pro plans are billed annually with credit packs purchased upfront. You can cancel renewal before your next billing cycle, but refunds on unused credits within a billing period are not guaranteed. Review their cancellation terms carefully, and consider starting with the free plan to test first.